Description

Abstract:

          The study aims to identify the contributing factors of the shares of trade marketing techniques when used with the retailers.

Inspired by an exploratory research methodology was based on a case study, aiming to develop the verification of the theoretical

models surveyed. The study shows how trade marketing tool can serve a facilitator of the marketing management process,

integrating the various areas of industry with the marketing chennel, increasing the compony’s ability to meet the desires and

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