We introduce an embedded method that simultaneously selects relevant features during classifier construction by penalizing each feature’s use in the dual formulation of support vector machines (SVM). This approach called kernel-penalized SVM (KP-SVM) optimizes the shape of an anisotropic RBF Kernel eliminating features that have low relevance for the classifier. Additionally, KP-SVM employs an explicit stopping condition, avoiding the elimination of features that would negatively affect the classifier’s performance. We per-formed experiments on four real-world benchmark problems comparing our approach with well-known feature selection techniques. KP-SVM outperformed the alternative approaches and determined consistently fewer relevant features.