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Towards Information Diffusion in Mobile Social Networks

Towards Information Diffusion in Mobile Social Networks

Starting at: Rs.4,500.00

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Towards Information Diffusion in Mobile Social Networks

 The emerging of mobile social networks opens opportunities for viral marketing. However, before fully utilizing mobile social networks as a platform for viral marketing, many challenges have to be addressed. In this paper, we address the problem of identifying a small number of individuals through whom the information can be diffused to the network as soon as possible, referred to as the diffusion minimization problem. Diffusion minimization under the probabilistic diffusion model can be formulated as an asymmetric k center problem which is NP-hard, and the best known approximation algorithm for the asymmetric k-center problem has approximation ratio of log * n and time complexity O(n 5). Clearly, the performance and the time complexity of the approximation algorithm are not satiable in large-scale mobile social networks. To deal with this problem, we propose a community based algorithm and a distributed set- cover algorithm. The performance of the proposed algorithms is evaluated by extensive experiments on both synthetic networks and a real trace.


 


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  • Model: PROJ5083
  • 999 Units in Stock
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This product was added to our catalog on Thursday 08 September, 2016.

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